The world's largest online marketplace-China continues to expand its presence in the minds of Australian business.
Targeting Chinese consumers and creating brand awareness is at the forefront of Australian businesses strategy when engaged in trade with China. This issue is pertinent across multiple industries and company size, be it SME or Corporate, as Australian companies seek to have their voices heard in a huge market.
The numbers are impressive, by 2016 China will have: 730 Million Internet Users, 380 Million Online Shoppers, 527 Million Mobile Internet Users & a 95% Social Media Usage rate, over 1.4 Million inbound Chinese tourists that will help generate 13 Billion Australian dollars to the economy. However, successfully navigating this enormous space proves to be a major battle for Australian business.
Mark Tanner of Chinese Marketing Online & Research agency, China Skinny believes that 'successfully navigating the Chinese online marketplace comes down to understanding the scale of the market and reacting to your target consumers'.
One way to target your consumers lies in the initiation of Online-to-Offline (O2O) integration. Chinese Property Conglomerate, Dalian Wanda Group, has teamed up with Tencent & Baidu to build a successful O2O platform which allows consumers to purchase products via online browsing and have the product delivered within a matter of hours.
Tanner believes that the appropriation of O2O platforms for a wide range of businesses presents a wide range of opportunities for Australian companies, engaged in trade with China. In his recent blog posts on O2O, Tanner stated, 'With 75% of Chinese consumers using their Mobile devices to research and purchase products, having Online-to-Offline integration for your business is essential in reaching your target market in China.'
Mark Tanner will be presenting on the topic of Online-to-Offline integration at Australian Business Forum's China Digital Conference, in late-October. Tanner and a host of other speakers from Australia and China will be presenting at the conference, with over 1000 delegates expected to attend.
Nina Kubic-Cheng is the Senior Vice-President of Dragon Trail Interactive, a digital agency specializing in the tourism market. Dragon Trail Interactive is a market leader in the digital tourism market with clients including; Tourism Malaysia, Mandarin Oriental Hotels & Canadian Tourism.
Join Dragon Trail Interactive and a host of international and local market leaders at China Digital Conference to discuss the latest trends and opportunities in the Chinese digital market, including presentations on how to improve your E-Commerce Platform, Social Media Strategies and Search Engine Optimization.
Chinese digital heavyweights, Alibaba, Baidu & Tencent will have representations at the conference along with Australia Post/StarTrack as the co-naming sponsor, AusIndustry, Austrade and China Southern as major supporters.
For more information including a list of speakers, please click on the link below at http://ift.tt/1r7arwP
from China Travel Trends http://ift.tt/1p4QdEs
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