(China Daily) Starwood Hotels & Resorts on Aug 19 introduced Sheraton Grand, a new premier tier that recognizes exceptional Sheraton hotels and resorts for their enticing destinations, distinguished designs, and excellence in service and guest experiences.
Sheraton Grand Beijing Dongcheng Hotel is among the first 10 Sheraton Grand properties revealed on Aug 19. By year's end, Starwood expects to have 50 newly-designated Sheraton Grand hotels around the world, with plans for 100 by early 2017.
Sheraton Grand is one of many initiatives underway for Sheraton 2020, a comprehensive plan designed to solidify Sheraton as a leading global hotel brand of choice, everywhere.
"Sheraton is Starwood's largest and most global brand, and as we continue our work to firmly keep Sheraton in the spotlight, we recognize the need to better match guest expectations for the brand around the world," said Adam Aron, Starwood interim CEO. "Sheraton Grand celebrates our standout hotels and helps us further reinforce Sheraton as a trusted voice in global travel."
"We expect many of our Sheraton hotels to achieve the Sheraton Grand designation, and we will work with our owners to open new Sheraton Grand hotels or renovate existing properties to ensure a consistent and exceptional experience in our new premier tier," said Dave Marr, global brand leader, Sheraton Hotels & Resorts. "The worldwide network of Sheraton Grand will promote growth and lure more high-end travelers for the Sheraton brand globally, and we look forward to welcoming 100 Sheraton Grand hotels by early 2017."
As Sheraton Grand formally launches worldwide, the tier will also encompass a number of existing properties that historically list Grand or Grande in their title and also demonstrate the best of the brand.
A Grand Welcome
As part of the burgeoning network, the first Sheraton Grand hotels represent the high-touch elements synonymous with the new elevated tier:
•Sheraton Grand Bangalore Hotel- Brigade Gateway
• Sheraton Grand Beijing Dongcheng Hotel
• Sheraton Grand Hotel Dubai
• Sheraton Grand Edinburgh Hotel
• Sheraton Grand Rio Hotel & Resort
• Sheraton Grande Ocean Resort
• Sheraton Grande Sukhumvit
• Sheraton Grande Taipei Hotel
• Sheraton Grande Tokyo Bay Hotel
• Sheraton Grande Walkerhill
Achieving a Sheraton Grand Stature
Sheraton Grand follows several other recent announcements under the Sheraton 2020 plan, including the introduction of the new imaginative paired lobby menu, the richest SPG (Starwood Preferred Guest) promotion in the history of Starwood, and the launch of the brand's new visual identity and re-designed website, Sheraton.com. A nod to the plan's clear five-year vision, Sheraton 2020 also includes a new $100 million Sheraton-focused marketing campaign; continuous innovation of the Sheraton guest experience; an unwavering commitment to service excellence; the implementation of revenue and profit-driving initiatives to benefit owners and developers and a goal of opening more than 150 new Sheraton hotels worldwide by 2020.
Source: China Daily
from China Travel & Tourism News http://ift.tt/1iB6EFm
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