Weibo Penetration Among Chinese Netizens

Based on latest research from DCCI, weibo users account for 88.81% of total Chinese netizens with clear leader platfroms in terms of popularity: 87.67% of weibo users have accounts on Sina, 84.69% are Tencent weibo users, 56.12% are Netease weibo users, 35.63% are Sohu weibo users, 13.61% are iFeng weibo users, and 18.37% weibo users have accounts on multiple platforms Most users access weibo platforms once or twice on a daily basis – heavily through mobile access. Information Source: DCCI, Blue Book of China Weibo Picture Source: chinainternetwatch.com from China Travel Trends http://chinatraveltrends.com

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